Co-Founder & COO
Brief info

Zelda is an expert in Miami Sells and Rentals. Former HR Director at a large PR firm in NYC. Holds a Degree in Psychology from the University of Geneva and as Master in Media Ecology from New York University

Happy Livin’ & Freud Group Co-Founder & Partner. Licensed Florida Broker Associate
Zelda is an expert in Miami Sells and Rentals. She founded Co-founded The Freud Group, a well known player for South Beach Art Deco transactions, as well as luxury new constructions in Edgewater and Brickell (#1 outside agent for Icon Bay – Related Group; Sold 40% of the Upper Penthouses across Paraiso and Paraiso Bay – Related Group…). The Freud group operates under South Beach Estates Brokerage.

Most of Zelda’s buying clients are foreigners and require property management for their investments. These properties range from Art deco Studios to luxury condos, Penthouse and Villas. Therefore, she has a broad vision of the Miami rental market in these areas, and can assist a large array of rental requests! As a result, Zelda is very well rated on Zillow, and has close to 200 Positive reviews as a host on Airbnb with a “94% response rate within a few hours”.

She’s also recently launched Zelda Rents Miami, a platform 100% dedicated to rentals in Miami and only focused on the markets she’s an expert: South Beach, Midtown, Edgewater, Brickell, Coconut Grove and  Coral Gables.

Prior to establishing The Freud Group, Zelda was the Human Resources Director at RF Binder Partners, a top New York Public Relations agency, in charge of over 100 employees.
She is a graduate of the University of Geneva, Switzerland and New York University with respectively Master degrees in Human Resources & Psychology and Media Studies. Her Psychology and HR background has been instrumental in the management and success of our first venture, Happy Building, dealing with the difficult and emotional situations with the current tenants who had to move out. The transition happened smoothly, working hand in hand with this tenants, without adding additional stress to their lives, and helping them find a new home.

Zelda was born in Italy, and has lived in Milan, Paris, Panama City and Geneva, before moving to New York. She’s a mother of two.